Premium Digital Control & Automation
The request
My expertise was sought to elevate the user experience and boost sales through a website and branding overhaul. The goal was to establish a steady flow of leads, facilitating the expansion of the sales team.
The challenge
To accomplish this, I initiated a comprehensive competitor analysis, meticulously evaluating top lead generation sites in the audio/video industry. This enabled us to identify essential elements necessary to provide customers with the information they seek, inspiring them to choose our services.
My approach
Drawing on years of company data and the competitor analysis insights, I executed a complete website redesign, tailored precisely to meet the unique needs of our customers. Additionally, I introduced automated email and SMS communication systems, ensuring prompt and personalized responses to customer inquiries.
The result
The outcome was a total transformation of the digital and print presence, expertly targeting luxury residential and commercial clients from Palm Beach to Miami. I conceptualized, designed, and launched influential print publications such as Ocean Drive, Style & Design, and Boca Magazine, effectively reaching our desired demographics. Through strategic digital ad spending, we generated a steady stream of 5-15 leads daily. Furthermore, our efforts to target condos with postcards and tri-fold print materials brought in additional leads, solidifying our success in the market.
Services accomplished
Marketing, Video Production, Graphic Design, Web Development, Photography
More projects
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"Blake streamlined processes and brought on new qualified employees for the Marketing Department. He excels at taking on numerous tasks and knows how to prioritize them and see which ones move the needle most. Upon his arrival, he immediately helped adjust our branding and messaging to have a stronger more relatable story and target a more high-end demographic. While Blake created success for us through his strategic "data-decision" marketing campaigns, I can't help but highlight his immense creative skills in video production, video editing, graphic design, photography, and copywriting. His ability to tell a story about a product or service to a potential customer quickly and efficiently has been one of the many skills he brought to the table."