LogoUp
The request
Re-design website and branding with in house developer to increase sales and enhance the user experience. Also, create content with in-house digital marketing team.
The challenge
Going after both the discount shopper and luxury market was a challenge to design and write copy for. However we found that designing for the discount shopper often brought in the luxury shopper because of the brand of product we were offering.
What we did
Using our competitor analysis and data on the company for the last couple of years, we re-designed the website to meet the customer needs. We also automated as much as possible with email and sms communication to get customers answers and information right away.
We found that specific products sold extremely well so we created our own similar private label version that often became best sellers. Managing everything the design to the marketing of the private label products allowed us to tailor it to the luxury market.
The result
Over 8 Million dollars generated on the first Cyber Week with the new website. We were able to get social media posts scheduled over 45 days ahead of time so we could focus our departments time on researching and building out new campaigns.
Services Accomplished
Marketing, Video Production, Graphic Design, Web Development, Photography
Improved ordering experience and less returns
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"As the Technical Director at LogoUp.com, I've worked closely with Blake over the last two plus years. He demonstrated great workflow skills with the need to find the solution for any problem at hand. On a personal level, his ambition and desire to experience the world are qualities that give me great inspiration. Blake's departure from the team to pursue his life goals and build himself is felt throughout our organization. Hopefully our loss will be your gain.
From our time working closely, I would say one of his main strengths is the ability to research and streamline new creative projects. He has a solid understanding of new technologies and understands the importance of proper planning and implementation. As well as creating workflows and responsibilities for his staff to ensure a seamless tested process. An ideal example would be how he managed sitewide campaigns and graphics. He created a detailed process flow from the beginning of the sale conception, to email campaign management, to live troubleshooting of customer issues. Adding to his strengths, would be his ability to create visuals and intuitive tools to educate and help staff excel at their jobs. Countless times I've watched him create diagrams to explain marketing techniques as an outline for senior management and other staff to follow. I am confident he will surpass your expectations, as he did ours."