Mobile, tablet, desktop and more. When giving me footage I do my best to make it look great by scaling it to fit edge to edge. However, when we speak about a project before hand we are often shooting a piece of content for a specific audience which is on a specific channel. Knowing that I will film wider to be able to crop comfortably for stories, or shoot as normal if used for landscape or square.

Let's break down what we what to accomplish with your commercial and what channels it will be advertised on. All the channels have different protocall for getting the best results. Working with us you will see that we give guidance on channel execution of the video before we begin, that way we are creating the best piece of ad content possible.

Together we will decide if we want to go scripted or unscripted for the video. I suggest unscripted to most clients to make the video as real as possible. Most testimonials feel obviously fake when you have non-actors read a script on screen. We will make getting in front of camera easy for your clients by asking questions on location and editing the best sentences in to give your brand the authority it needs.

Capturing BTS moments is crucial to turning one piece of content into two. You will now have your event photos as well as a separate piece of content you can use to play up the product or event. Staying stealth with a light amount of equipment is key when going behind the scenes. Fortunately we have the tools to make it easy to maneuver in tight places and still get dolly and glide cam shots. Following around the group for BTS is always fun to tell the story of the day. Adding a voiceover can be a great way to help tell the story more.

We will break down the crucial shots we want to capture from the event to be used. As well as if we want to get any interaction with people attending the event. Some events we may find that a short visual only video is the way to go. While other videos we may decide that including interviews helps tell the story best and can be used later for advertising segments.

Every product has a different target market, understanding that first makes choosing a video style and theme easy. We will discuss and create a script going over the primary product features to talk about. As well as, strategize where to place the call to actions for the viewer to increase sales and customer engagement.