BC Surf & Sport
Project
What started as a retail sales position turned into a website re-design and branding update with in-house marketing team. Creating graphic and video content to promote new products and events. As well as manage the drop shipping of any products we sold out of or did not carry in house.
Challenge
Create competitor analysis of the top ecommerce sites in and similar to the action sports industry to review what elements we need and don't need to give the customer the information they need to checkout online. Use YouTube and Google Analytics data to laser focus on the types on content that brought in ideal customers. Send weekly emails to notify list of new products and youtube videos availbable.
Solution
Leveraging YouTube to bring in new customers across the USA and Email, Facebook, and Instagram to retarget site viewers and turn them into customers.
Services Accomplished
Marketing, Video Production, Graphic Design, Web Development, Photography, Sales, Drop Shipping, Private Labeling
"I worked with Blake back when I worked at Billabong Deerfield & for a stint at BC Surf in Ft Lauderdale in the Marketing office. Blake helped launch the Deerfield location with store photography & videography to help launch our social media, and also set us up on Google Business with great success, from which I was successfully able to build a following afterward.
Working with Blake at BC, I found him to be super knowledgeable in all areas of his craft. Great marketing strategies, strong visual style, and videography to name a few. I ended up learning a lot from working beside him, and would recommend him for anywhere an expert is needed on visual media (social, videography, design), or for marketing strategy. He is always working on building his skills and mastering his craft. I look forward to the next time I get to collaborate with him as well!"
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"After working with Blake for years I realized how studious he was to his craft. Any opportunity he had, he took the time to better himself with what he loved. The amount of sketches I saw that turned into beautiful graphic designs are enumerate. I have never been talented in the realm of production, editing or graphic designing, but with Blake he was able to show me the basic steps in order to get the job done. At any given moment Blake was willing, and able, to help me out with design questions. Being that I was managing our receiving department, there were countless times I needed his help with capturing images, or editing photos, or updating our website for new products and every time he knocked it out of the park. If you need the job done, and have done beyond expectations, Blake is your guy."