Saved by the Dress
Project
Re-design home page and product page with in house developer to enhance the user experience and increase sales. Create and manage seasonal Facebook, Instagram, YouTube and Pinterest campaigns for both sister companies.
Challenge
Create competitor analysis of the top ecommerce product pages in and similar to the women's apparel industry to review what elements we need and don't need to give the customer as much visual and written information as possible. Both sister companies are targetting a different market, keeping all research separate is essential. Review the website design online with the team and make final tweaks before going live.
Solution
Total redesign of digital and print presence to reach different demographics and massively increase new customer sales. Created winback campaigns to increase retention and overall lifetime value of a customer through email funnels, and social media retargeting campaigns. Used Rakuten affiliate marketing software to attract and manage fashion and skincare influencers helping to expand our prospecting and bring in a flood of new customers and traffic. Our team achieved Inc500 two years in a row with our marketing strategies that continued to get better every day.
Services Accomplished
Marketing, Video Production, Graphic Design, Web Development, Photography
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"Blake has been an ideal fit for our companies marketing needs for the past year and a half. Blake is an extremely hard working individual who finds it within himself to always go above and beyond. He is invested in his work and is fully confident in his abilities and what he brings to the table. His skills are vast and has helped our company tremendously since his arrival. As a videographer, graphic designer and digital marketer he has exceeded our expectations in creating custom content for our companies social media outlets and advertisements. I have actually never meant anyone with as much broad knowledge as Blake on Marketing. He is always educating himself on the latest marketing techniques and trends to help companies grow and prosper.
In Blake you will find someone who is hard working, honest, and an overall generally great person. Although I am saddened to see him go we are confident that he has the ability to thrive in any project he is placed in."