Get the whole plan:

• What kind of messages you need to write into the top, middle and bottom of your funnel
• How to run testing for better performing ads
• ​Which tests are the ones that really matter (the needle movers)
• ​How to get into the minds of your prospects to learn what they need to hear to buy
• How to use story to engage your audience
• ​What point in the funnel to use value props vs stories
• ​And everything else you need to know to plan out your entire advertising funnel!